Cold Pitching

Hey Pete,

I'm trying to make desk & office rental less of a pain for new businesses (vision). We're just starting out and don't have anything to sell, but want to make sure we're building something that actually helps (framing).

I've only ever come at it from the tenant's side and I'm having a hard time understanding how it all works from the landlord's perspective (weakness). You've been renting out desks for a while and could really help me cut through the fog (pedestal).

Do you have time in the next couple weeks to meet up for a chat? (ask)

“Hey Scott, I run a startup trying to make advertising more playful and ultimately effective (vision).

We're having a load of trouble figuring out how all the pieces of the industry fit together and where we can best fit into it (weakness). You know more about this industry than anyone and could really save us from a ton of mistakes (pedestal).

We're funded and have a couple products out already, but this is in no way a sales meeting -- we're just moving into a new area and could really use some of your expertise (framing).

Can you spare a bit of time in the next week to help point us in the right direction over a coffee? (ask)”

“Hey Tim, thanks so much for taking the time.

As I mentioned in the email, we're trying to make it easier for universities to spin out student businesses (vision) and aren't exactly sure how it all works yet (framing & weakness).

I think Tom made this intro (authority) because you have pretty unique insight into what's going on behind the curtain and could really help us get pointed in the right direction (pedestal)… (introductions continue)

I was looking at your spinout portfolio and it's pretty impressive, especially company X. How did they get from your classroom to where they are now? (grab the reins and ask good questions)
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