Market Research

Understand Competitions

Competitions

• GitHub Gists, Snipplr, Pastebin, LeetCode, Anki (for flashcards)

User acquisition strategies

• Promoted by influential developers (KOLs) in the tech community.
  • Or via youtube
• Used social media ads targeting job seekers and students.
• Engaged with coding bootcamps and universities.

Search Terms

SEO / ASO

• "code snippets," "share code," and "gist.", "code sharing."
• "coding interview questions," "LeetCode solutions," and "technical interview preparation."
• "coding practice," "interview prep," and "LeetCode."
• 转码

Backlinks

• Backlinks from developer blogs, coding tutorials, and GitHub projects.
• Backlinks from educational sites, coding bootcamps, and tech forums.
• Comment on post for various social platforms

Understanding Users

1-5 user

• Sales email
  • Should be short, 6-8 sentences
  • Clear language
  • Address the problem
  • Say you are the founder
  • link to your website
  • Ask to join the discord group

User acquisition platforms

• Education website like studoc
• UNSW platforms
  • CSE Soc
  • Ed Forum
• 小红书
• Job related websites
  • Leetcode, 一亩三分地, glass door
• Reddit
  • r/learnprogramming, r/cscareerquestions
• Stack Overflow
• Engage in popular posts’ comment sections and participate in discussions.

User Investigation

• Conduct one-on-one interviews or focus groups to dive deep into users’ pain points.
• Ask why they face these issues until reaching the root cause.
• Understand their current solutions and how CodeLibs can offer a better alternative.

Questionnaire

• TODO

Understanding Market

• TODO